Step 1: Organize
Going from a blog to a business is no easy task. Our first step was about defining a vision and getting everyone on the same page.
So, we built out a business plan replete with mission statement and long term vision. Then, we got everyone organized starting with the collaboration software, Asana.
Step 2: Monetize
With an idea of where we were going, we had to find a way to pay for it. So, we took a crack at bolstering ad revenue.
We built a comprehensive media kit for potential advertisers and coached up a team of sales reps to get it out there.
Catch Up On An Event
The Real Cape guys had been planning a Music Festival for a few months and needed a little help pulling it together.
First we built an emergency website in one very stressful weekend.
Then, we helped them secure funding by putting together an immaculate 22 page proposal.
And with the site up, ticket sales flying in, and the funding to make it all happen we started looking for some big name sponsors.
We approached and landed Budweiser and Sam Adams.
Step 6: Scale